I hold specials throughout the year but they are purposely not aligned with the major sales that a lot of other businesses offer, i.e. Black Friday.
You may be asking why?
To me, so many sales are connected to over-consumption and consumerism, neglecting nature and the important aspects in life. I would like everyone to enjoy crafting, and do get the benefit of a special from time to time, so I am offering them throughout the year and if you are subscribed to my free newsletter, you will get notified when the next one will be.